01 / Primary Mark
The Copper Bronze mark on every ground
① Charcoal · #1C1C19 · Preferred
② Warm Cream · #F5F0E6 · Print
③ Midnight Navy · #0D1B2E · Formal
④ Pure White · #FFFFFF · Single-color
Flat Color Variant — 3D Gold · Production Reference
③ Midnight Navy · #0D1B2E
02 / Monogram
The D·A·C icon mark
A
Three letters — D, A, C —
share a single oversized triangular axis. The A anchors both
rows simultaneously: D[A]vid above, C[A]piello below.
Used wherever the full wordmark is too wide for the space.
- Profile avatar & social thumbnail
- Favicon & browser tab
- Embroidery & embossed stationery
- Wax seal & stamp
- Watermark on photography
- Square format merchandise
Charcoal
Stone Dark
Midnight Navy
Warm Cream
03 / Color System
The gold & its grounds
Gold Palette — extracted from the mark
04 / Typography
The voices of the brand
Display & Headlines — Cormorant Garamond
David
Capiello
Lyric Tenor
Cormorant Garamond · Light 300 & Light Italic
Tracking: –0.02em headlines · +0.05em subheadings
Source: Google Fonts (open license)
Body & UI — Gill Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & . , ; : ! ?
Gill Sans Light / Regular
Letterforms match the geometric structure of the wordmark
Fallback: Calibri, Trebuchet MS, sans-serif
05 / Clear Space & Sizing
Give the mark room to breathe
x
x
x
Minimum clear space
1× cap-height
Measured as the height of the capital D. No text, imagery,
or other logos may enter this zone.
Minimum digital size
180 px wide
Below this threshold the fine letterform detail degrades on screen.
Minimum print size
38 mm wide
At this size the wordmark remains legible at standard
reading distance. Use the monogram below 38 mm.
Monogram minimum
18 px / 6 mm
The D·A·C icon can be used at very small sizes where
the wordmark cannot fit.
06 / Assets
Download the mark